Our approach

Useful beauty advice. Honest limits.

These guides help readers understand makeup routines and AI beauty technology. They are published by SIMAKEUP AI and created with AI assistance. They are not presented as first-person product tests, professional medical advice, or work by an invented makeup artist.

Sources and factual claims

We link to public sources for cosmetic safety, skincare context and technology explanations. A source link does not imply that the organization endorses SIMAKEUP AI. Routine and application suggestions are general cosmetic guidance; formulas and results vary.

Product comparisons

Our launch collection compares product categories, such as foundation and skin tint. We do not claim to have worn, lab-tested or independently rated named products. Editorial comparisons are not paid product tests. Separately configured advertisements and affiliate or sponsored placements are labeled; see our advertising policy.

AI is assistance, not certainty

Chat responses, selfies and virtual try-on previews can be affected by lighting, camera processing, model limitations and incomplete information. Check ingredient lists, product directions, actual shades and safety warnings. SIMAKEUP AI offers chat and optional selfie input; our virtual try-on articles explain the technology generally and do not claim the app provides live augmented-reality try-on.

Skin and eye safety

Do not use these guides or chat to diagnose or treat a skin condition. Stop using products that irritate skin or eyes. For persistent or concerning symptoms, consult a qualified healthcare professional.

Selfies and privacy

A selfie is optional. Text-only questions can often provide useful context. Avoid sending sensitive personal information, images of other people without permission, or photos of children. Use the app's “Sources & privacy” control to review the information available there. These guides do not promise image deletion, specific retention periods or that no third party processes images.

Updates and corrections

Each guide shows its publication date. Content should be revisited when safety guidance, app features or technology changes. Treat conflicting labels or authoritative safety guidance as more reliable than a general AI-generated suggestion.

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