Analytics privacy & cookie choices
Updated 2026-10-02. This page describes optional website analytics on SIMAKEUP AI. It supplements the app's “Sources & privacy” information; it is not a promise about AI-provider retention or processing of chat messages and images.
Optional Google Analytics 4
When you allow analytics, Google Analytics measures page views, approximate traffic sources, engagement and basic actions such as submitting a beauty-chat question, selecting a photo, starting a new chat, opening the main tool and following an external link. These events record that an action happened—not the contents of your question or image.
What we keep out of Analytics
Our implementation does not deliberately send chat messages, selfies, beauty-profile fields, names, phone numbers, email addresses or other directly identifying form values to Google Analytics. Automatic site-search and form-interaction measurements are disabled. Page and referral URLs are stripped of query strings and fragments in our tracking configuration; a short allowlist of generic campaign labels may be used for marketing attribution. External-link events contain the destination domain and path, not link query strings.
Consent, cookies and technical data
The Google Analytics script loads only after you select “Allow analytics.” Choosing “Decline analytics” leaves the core beauty tool available without loading this optional script. We store your analytics choice locally in your browser for up to 90 days so you do not need to answer on every page.
After consent, Analytics uses cookies and browser-generated identifiers to distinguish visits and measure activity. Google receives technical information needed to deliver and process the service, including network requests; not sending names or chat text does not make analytics completely anonymous. Advertising storage, advertising personalization and Google Signals are disabled in this implementation. The analytics-cookie duration is set to 90 days; Analytics reporting may retain aggregate data according to Google's service and property settings.
Change your choice
Use “Analytics choices” in the website navigation or footer at any time. Withdrawing consent clears this site's accessible Google Analytics cookies and reloads the page without the optional analytics script. Browser privacy tools, extensions and blockers can also limit collection. The website's essential local storage for app preferences or chat history is separate from analytics consent.
Google's information
Google Privacy Policy · How Google uses information from partner sites · Google Analytics opt-out information
Search Console is different
Google Search Console reports how this website appears in Google Search. It does not require a visitor-tracking script on our pages. Ownership is verified separately, and its search-performance data is not a record of your beauty-chat contents.